March 17, 2026 | 06:18 pm
TEMPO.CO, Jakarta - Ahead of the release of their fifth studio album, ARIRANG, BTS has introduced a unique way to greet their fans, ARMY. Along with Spotify, BTS has launched an interactive experience titled "Decoding ARIRANG," a digital mission inviting ARMY to celebrate the long-awaited comeback.
As part of their extensive SWIMSIDE-themed campaign, this experience is designed to connect fans with BTS's latest music and the creative journey behind the ARIRANG album. What's interesting is that this experience is not only available through digital platforms but will also be expanded through immersive pop-ups in selected cities worldwide.
Countdown to BTS's New Album Release
Starting on March 13, "Decoding ARIRANG" presents a countdown to the album release with a more playful and explorative concept. BTS invites their fans not just to wait, but to go on a digital treasure hunt within the Spotify app.
In this mission, each BTS member, RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, has hidden special fragments throughout the platform. These fragments serve as virtual keys to unlock exclusive, unreleased voice messages. These messages contain the members' personal reflections on the album's main song, SWIM, making the experience more intimate, as if ARMY is invited into BTS's creative space.
How to Participate
Participating in and having this experience is quite simple. Just make sure the Spotify app is updated and log in to your Premium account. After that, you can start exploring various BTS-related pages in the app, searching for hidden fragments, and tapping on them to unlock secret messages.
Not stopping there, each discovery can also be shared on social media, making this experience feel like an exciting collective adventure. For those who manage to collect all seven fragments, Spotify has prepared a special easter egg as an additional surprise. Interestingly, the number of fragments released each day varies, adding an element of mystery to the game. Fans can follow the official Spotify K-Pop account on Platform X to receive daily clues.
Through "Decoding ARIRANG," BTS and Spotify aim to transform the waiting period for the comeback into a lively interactive journey. It's more than just a countdown; it's an exciting experience for fans who join the "puzzle-solving" journey towards the new BTS era.
Lanny Kusumastuti contributed to this article
Read: BTS Reveals 14-Song Tracklist for Upcoming "Arirang" Album
Click here to get the latest news updates from Tempo on Google News
BTS Reveals 14-Song Tracklist for Upcoming "Arirang" Album
13 hari lalu
After a temporary hiatus, pop royalty BTS now gears up to reclaim global stardom with their upcoming "Arirang" album, unveiling a 14-song tracklist.
Indonesia Floats Partnering with K-Pop Band BTS to Promote Local Tourism
26 hari lalu
If BTS' visit time is limited, the Tourism Ministry said it will focus on introducing the charm of Jakarta.
Free BTS Concert Ticket Reservations Open February 23, 2026
34 hari lalu
BTS will hold a comeback concert in Gwanghwamun Square, Seoul for free. Ticket reservations will be available starting February 23, 2026.
BTS Comeback Concert to Stream Live on Netflix
42 hari lalu
Netflix will be streaming the BTS concert, The Comeback Live | ARIRANG, live from Gwanghwamun Square, Seoul, on March 21, 2026.
Tickets for BTS's Arirang World Tour Sold Out Across the US and Europe
48 hari lalu
Millions of ARMYs in the United States and Europe rushed to purchase BTS concert tickets, which sold out in minutes.
South Korea, Japan Leaders Strike Cordial Note with Surprise Drumming Session
15 Januari 2026
After serious talks on regional issues, South Korea's Lee Jae Myung and Sanae Takaichi bonded over surprise drumming session at their summit in Nara.
BTS Announces Tour Dates: 79 Shows, 34 Cities, Five Continents in 2026-2027
14 Januari 2026
BTS is officially back on the road with their much-anticipated world tour. Here's the complete map of 79 shows across 34 cities on five continents.
BTS to Hold Two-Day Concert in Jakarta on December 26-27, 2026
14 Januari 2026
K-Pop sensation BTS has officially announced their long-awaited world tour, with Jakarta confirmed to be lightened up on December 26-27, 2026.
BTS Confirms March 2026 Comeback After Four-Year Hiatus
4 Januari 2026
After a nearly four-year hiatus, K-pop group BTS officially announced that their reunion album will be released on March 20, 2026.
K-Pop Band BTS Set to Make Comeback in March
3 Januari 2026
BTS is back. The reunion follows a four-year hiatus after all seven members finished their mandatory military service.
:strip_icc():format(jpeg)/kly-media-production/medias/3381466/original/043629600_1613720800-photo-1512632578888-169bbbc64f33.jpg)
:strip_icc():format(jpeg)/kly-media-production/medias/4010689/original/086569000_1651202668-pexels-rayn-l-3163677.jpg)
:strip_icc():format(jpeg)/kly-media-production/medias/5428698/original/015580400_1764559226-Kalender_HIjriah_Desember_2025.JPG)
:strip_icc():format(jpeg)/kly-media-production/medias/1626268/original/067647800_1497616352-Mantan-MenKes-Siti-Fadilah-Divonis-4-Tahun-Penjara-01.jpg)
:strip_icc():format(jpeg)/kly-media-production/medias/2855596/original/055794600_1563344847-iStock-1134972492.jpg)
:strip_icc():format(jpeg)/kly-media-production/medias/4990655/original/018003600_1730716747-tata-cara-sholat-tahajud-agar-keinginan-terkabul.jpg)
:strip_icc():format(jpeg)/kly-media-production/medias/5424037/original/048660500_1764130779-sholawat_ujang_bustomi.png)
