TEMPO.CO, Jakarta - The Financial Services Authority (OJK) has issued a new regulation outlining provisions for financial influencers. The provisions are stipulated in OJK Regulation Number 6 of 2026 concerning the Conduct of Financial Sector Information Providers, which was officially enacted on June 4, 2026.
"This Financial Information Provider Regulation is OJK's effort to encourage the delivery of financial sector information that is clear, accurate, honest, easily accessible, and not potentially misleading, thereby reinforcing consumer and public protection," said Agus Firmansyah, Head of the Department of Surveillance and Integrated Financial Sector Policy at OJK, in a press brief on Wednesday, June 24, 2026.
In the Frequently Asked Questions (FAQ) sheet accompanying the regulation, OJK noted that the expanding role of financial influencers in disseminating information impacts consumer and public behavior. However, this growing phenomenon is often exploited by irresponsible actors seeking personal or group gains without considering the risks and long-term impacts involved.
The regulation specifies that the activities of financial influencers encompass financial education, marketing, and product recommendations. These information-sharing methods apply to both face-to-face (offline) interactions and non-face-to-face (online) channels.
One of the provisions in the new regulation mandates that financial influencers must explicitly disclose if they have any economic interests in the information they provide. In addition, financial influencers are required to clearly state whether the financial products or services they review carry high risks.
In the event of a violation, OJK reserves the right to take enforcement actions and issue written orders to the respective financial influencers. Should an influencer fail to comply with a written order, the regulatory body may impose legal sanctions in accordance with prevailing laws. For influencers who disseminate non-compliant information through digital media, OJK can request the Ministry of Communication and Digital to block or terminate access to their accounts.
Read: OJK Pledges More Reforms After MSCI Reviews Indonesia
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