Nadeen Ayoub Becomes First Palestinian Woman to Compete in Miss Universe 2025

August 26, 2025 | 08:09 am

CANTIKA.COM, Jakarta - Beauty pageants from around the world are abuzz with the name of Nadeen Ayoub, the newly crowned Miss Universe Palestine. This significant moment marks an important milestone in the international recognition of Palestine and comes amidst the continued global attention on the region.

Nadeen Ayoub was recently named the first Miss Universe Palestine, making history as the first Palestinian woman to compete in this prestigious international competition. The Miss Universe Organization (MUO) confirmed her participation in the 74th Miss Universe pageant scheduled for November 21, 2025, in Bangkok, Thailand, where she will compete alongside contestants from over 130 countries.

MUO emphasized its pride in welcoming Ayoub, referring to her as "a prominent advocate and model from Palestine" who reflects the organization's mission of diversity, cultural exchange, and women's empowerment.

In a heartfelt message on Instagram, she shared, "For the first time, Palestine will be represented at Miss Universe. I echo the voices of a people who refuse to be silenced... We are more than our suffering, for we are resilience, hope, and the heartbeat of our homeland that continues within us."

Educational Background and Social Activities

The 27-year-old woman's journey is truly remarkable. She was crowned Miss Palestine in 2022 and in the same year competed in Miss Earth, where she made it to the top five-a first for her country. Hailing from Ramallah, she also splits her time between Dubai and Amman. With degrees in literature and psychology, she is a certified health and nutrition coach and the founder of the Olive Green Academy, which promotes sustainability.

Outside of the beauty pageant circuit, Ayoub works with Sayidat Falasteen, a philanthropic initiative aimed at empowering Palestinian women by sharing their stories and enhancing their contributions both locally and in the diaspora.

Challenges Faced by Nadeen Ayoub

The journey to Miss Universe has been filled with challenges. Due to the ongoing conflict in Gaza and Palestine at large, her previous participation plans were postponed as Ayoub prioritized raising awareness about the humanitarian crisis over competing. Nevertheless, the Miss Palestine organization, along with global supporters, has rallied to prepare her for the competition.

Despite limited resources compared to larger delegations, Ayoub has assembled a strong team to support her. She plans to showcase Palestinian identity on the world stage through her wardrobe choices, collaborating with local Palestinian designers and international talents.

The decision to officially include a Palestinian contestant is a symbolic step amidst tense geopolitical situations. Since the outbreak of the conflict in Gaza in October 2023, over 62,000 people have died according to the Palestinian Ministry of Health, including many women and children. International recognition of Palestinian statehood is also on the rise, with over 145 countries supporting such recognition.

Ayoub's presence at Miss Universe offers a platform not only for cultural representation but also to draw global attention to these urgent issues through the lens of women's empowerment and human resilience.

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