Top 10 Biggest Brands in the World 2025: Who's Worth the Most This Year?

TEMPO.CO, Jakarta - In today’s economic uncertainty, several of the biggest brands in the world continue to maintain their dominant positions in the global market. From Apple to Walmart and TikTok, these companies are not just successful; they are recognized as some of the most valuable entities on Earth.

According to Brand Finance’s analysis, their success is largely attributed to a strategic balance between international expansion and brand strengthening. These companies are both increasing their global presence and enhancing brand value.

Remarkably, they’re also cited to have the vision and agility to transform political and economic uncertainty into new opportunities.

10 Biggest Brands in the World

In 2025, Apple leads the ranking of the biggest brands in the world, with a brand value of $574.6 billion. Dominated by tech-driven companies, the full top ten are as follows:

1. Apple - Brand Value: $574.5 billion

Topping the list, Apple maintains its reign as the biggest brand in the world. As of 2025, Apple’s brand value is estimated at $574.5 billion, a $57.9 billion increase compared to 2024. 

Known for its relentless innovation and seamless iEcosystem, Apple has remained a leader in delivering modern, premium products, including wearables and digital services, both during the era of Steve Jobs and the present day.

Across multiple markets, Apple is reported to earn a brand reputation score of 7.7, the highest among consumer electronics brands.

2. Microsoft - Brand Value: $461.1 billion

Just recently celebrating its 50th anniversary, Microsoft is a well-evolved brand that has truly stood the test of time. From microcomputing to AI, LinkedIn, and Xbox, Microsoft’s adaptability has propelled its brand value to a staggering $461.1 billion in 2025.

Extending beyond numbers and tech-driven innovation, Microsoft also aims to become carbon negative by 2030, reaffirming its position as both a technological leader and a socially responsible brand in the global market.

3. Google - Brand Value: $413 billion

With a brand value of $413 billion, Google remains an essential part of daily life for billions. From Search to Google Cloud and Gemini, its vast product ecosystem ensures continuous brand relevance while also keeping it at the forefront of tech evolution.

Despite its strong position, Google is facing growing competition in the search space. According to a 2024 article by CMLabs, Google and Naver differ by roughly 7% in search engine market share. Additionally, nearly 40% of Gen Z prefer using TikTok or Instagram to search for restaurant or café recommendations instead of relying on Google Search or Google Maps.

4. Amazon - Brand Value: $356.4 billion

Redefining the landscape of online retail, Amazon is undoubtedly one of the biggest brands in the world. Holding an impressive $356.4 billion brand value, the figure grew by 15%, largely driven by its major moves in cloud computing (AWS), global-reaching logistics, and AI-powered shopping experiences. 

5. Walmart - Brand Value: $137.2 billion

Taking the lead as the largest retailer in the world, Walmart’s brand value is estimated at $137.2 billion. With operations spanning over 10,750 stores and clubs across 19 countries, Walmart’s core strategy is built on brand awareness around affordability and accessibility. Complemented by its strong presence in ecommerce, the brand further reinforces its one-stop shopping convenience in a more digitally integrated and consumer-centric way. 

6. Samsung Group - Brand Value: $110.6 billion

Samsung Group is South Korea’s longstanding representative in the top 10 of the biggest brands in the world. With a brand value of $110.6 billion, Samsung dropped one position in the ranking but still recorded a notable 11% increase in brand value. 

Citing a Samsung news press, this growth is largely driven by the company’s strong performance in the AI sector, particularly in on-device AI, and its continued competitiveness in the semiconductor industry.

7. TikTok/Douyin - Brand Value: $105.8 billion

With ByteDance ranked as one of the top invaluable unicorn companies, it’s no surprise that TikTok is listed among the largest global brands. Claiming the seventh spot, the viral video platform boasts a brand value of $105.8 billion. Loved by Gen Z and millennials worldwide, its influence on culture, marketing, and media consumption is unmatched—particularly evident in its 79% growth over the past four years. 

8. Facebook - Brand Value: $91.5 billion

Despite increased competition in the social media landscape, Facebook retains a spot in the top 10 with $91.5 billion in brand value. As part of Meta Platforms, Facebook’s strengths span across several key areas, which according to Investopedia, include its robust advertising tools, detailed analytics, and strong community engagement. Integrated seamlessly with Instagram, Messenger, and Threads, the brand also delivers unmatched connectivity and user experience across platforms.

9. NVIDIA - Brand Value: $87.9 billion

AI titan NVIDIA makes its debut on the list of the biggest brands in the world, with $87.9 billion in brand value. Projected to maintain its strong position, the AI giant’s brand value surged by 98%, which is the fastest for the second consecutive year.

Recently, Forbes reported that NVIDIA became the first-ever $4 trillion company, cementing its place as a dominant force in both AI and global tech markets.

10. State Grid Corporation of China - Brand Value: $85.6 billion

Rounding out the list is State Grid Corporation of China with a brand value of $85.6 billion. Hailed the world’s largest utility company, State Grid plays a crucial role in powering China’s vast energy needs and infrastructure. Its focus on sustainable energy and grid modernization boosts its brand influence on the global stage.

These biggest brands in the world reflect a blend of tech dominance, digital innovation, and global market adaptability.

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